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When doing a SWOT analysis, it can be difficult to find jumping-off points for your evaluation. Here’s a grid SWOT analysis example that companies can easily put together. The SWOT diagram has been around since at least the 1960s, although its origins are unclear, and are still used today in businesses across the world. SWOT diagrams also help you explore the differentiators between yourself and your competitors. It also helps you think about external opportunities and threats that could affect your company’s performance.

WATCH: What is a SWOT analysis? Ī SWOT diagram allows you to think about your own internal strengths and weaknesses. This combination of evaluation metrics means a SWOT analysis is particularly useful for gaining a thorough overview of a business, product, brand, or a new project early on in the project life cycle.

A SWOT diagram looks at a combination of internal and external factors, as well as assessing strengths and weaknesses. SWOT stands for Strengths – Weaknesses – Opportunities – Threats.Ī SWOT analysis is a simple and practical evaluation model.

What does SWOT stand for? Explaining each element of SWOT.

Read on to see different types of SWOT analysis templates you can create with Venngage, plus top tips and plenty of SWOT analysis examples. SWOT analysis is a great way to effectively evaluate a person, campaign, strategy or product - and if you want to create a nicely looking SWOT table that impresses (your stakeholders or your college professor), you need a SWOT analysis template. You know what you need if you’re contemplating producing a new product line, jumping into a new industry, or even just working on a company analysis for a school assignment?